Head Office of BASE Textile Limited

SDDL
BRAND IDENTITY

Brand identity for a company that designs sustainable, Stannard buildings for your healthy living in your desired location.

we change the face of our clients
and they change theworld

Shelter is one of the most fundamental needs for human being. Dhaka city is a mega city and its population is increasing day by day, but the number of Residential Apartments is not at all sufficient. Keeping this in mind Standard Design & Development Ltd. Started its journey in the Real Estate sector to fulfill your desired home within your capacity and shortest possible time. A group of unique professionals and dynamic experts are working to fulfill the highest level of satisfaction to its valued customers.

Standard Design & Development Ltd. is committed to satisfy valued customers through honesty, trust, faith, quality and commitment.

research & mind
mapping

The logo has a proportion of non-geometric sense.
It has an old look, Cause the modern logo should be clearer and should be visible in any size you resized.
In the case of minimizing the icon and typeface, the typeface is not visible.
Finally, the color combination and The shadow used in the iconic typo of SDDL are not well finished and the color does not maintain the visual ratio clearance.
The symbolic line in red color in the bottom part of the S has not any clear vision which is a logo’s must thing.

Ruminative’s research team analyzes the company's profile, as well as its competitor's profile. After consulting with the brand expert, RUMINATIVE decided SDDL need a Logo with a custom type along with an icon related to the real state imagery.

the shapes WE
Choose

analyzing the previous logo along with companies competitors
and deciding on what type of logo fits the company best

Square: We always see them easily in our daily life because these shapes are the most common in design layouts. Square shapes are formed by straight lines and right angles that give viewers a sense of reliability and security and these attributes make people feel safe and contained.

We research about 100s of typefaces and decided to use Albertus for the type. Why we choose it? We present a historical overview of the typeface that we used in logo.

In the uppercase “M” the middle strokes descend only partway, not reaching the baseline, in the default version.
The uppercase “U” has a stem on the right side.
Figures are lining.

Typeface
& colors that
we choose

We research about the color, In a large number of color and its variation, shades, We decide to use the color named Japanese Indigo and Manatee

JAPANESE INDIGO

A color of MODERNITY

The RGB values are (36, 65, 78) which means it is composed of 20% red, 36% green and 44% blue. The CMYK color codes, used in printers, are C:54 M:17 Y:0 K:69. In the HSV/HSB scale, #24414E has a hue of 199°, 54% saturation and a brightness value of 31%.