THE
BRIEF
Developed from the research we should have already undertaken, mood boards are a collection of visual material that can be used to understand a brief, demographic, a client and the competition.
Brain
storm
ING
The next step in the design process, after brainstorming, is what we call Idea Generation. Thumbnailing is where design actually starts to look like design. We do this again and again so we can quickly develop concepts to see which one works best and to begin gaining an idea of how we want our design to take shape.